{"product_id":"floral-print-gathered-neckline-7-8-sleeve-casual-midi-dress","title":"Floral Print Gathered Neckline 7\/8 Sleeve Casual Midi Dress","description":"\u003ch2\u003eAbout This Style\u003c\/h2\u003e\n\u003cp\u003eThe floral print gathered neckline 7\/8 sleeve casual midi dress brings easy, everyday style to your wardrobe in a fresh blue colourway. Designed with all in stock and best sellers detailing, it has a flattering shape you'll reach for again and again. Soft, comfortable fabric for all-day wear, wash after wash.\u003c\/p\u003e\n\u003cp\u003eIt's made for women who love easy, everyday style — great for day-to-night dressing, from brunch to evening plans. To style it, style with trainers by day, or heels and a clutch after dark.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBest Sellers detailing for a fresh, current look\u003c\/li\u003e\n\u003cli\u003eGorgeous blue colourway that's easy to style\u003c\/li\u003e\n\u003cli\u003eSoft, comfortable fabric for all-day wear\u003c\/li\u003e\n\u003cli\u003eAvailable in UK 8–18\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSize Guide\u003c\/h2\u003e\n\u003cp\u003eAll measurements are garment measurements, not body measurements. We recommend sizing based on your bust measurement for the best fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart (inch)\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; font-family: Arial, sans-serif; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eUk Size\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eUs Size\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eEuro Size\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eHem Width\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eShoulder\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eSleeve Length\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eLength\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eHip\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e8–10\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e4–6\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e34–36\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e37.8\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e55.1\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e13.2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e22.4\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e44.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e49.6\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #fafafa;\"\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e12–14\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e8–10\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e38–40\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e40.2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e57.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e13.8\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e22.8\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e45.3\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e52.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e14–16\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e12–14\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e42–44\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e42.5\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e59.8\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e14.4\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e23.2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e46.1\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e54.3\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #fafafa;\"\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e18–20\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e16–18\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e46–48\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e45.7\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e63.0\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e15.2\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e23.6\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e46.9\"\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e57.5\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cstrong\u003eSize Chart (cm)\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; font-family: Arial, sans-serif; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eUk Size\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eUs Size\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eEuro Size\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eHem Width\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eShoulder\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eSleeve Length\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eLength\u003c\/th\u003e\n\u003cth style=\"padding: 10px; border: 1px solid #ddd; text-align: left; font-weight: bold;\"\u003eHip\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e8–10\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e4–6\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e34–36\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e96cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e140cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e33.5cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e57cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e113cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e126cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #fafafa;\"\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e12–14\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e8–10\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e38–40\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e102cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e146cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e35cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e58cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e115cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e132cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e14–16\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e12–14\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e42–44\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e108cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e152cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e36.5cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e59cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e117cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e138cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #fafafa;\"\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e18–20\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e16–18\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e46–48\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e116cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e160cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e38.7cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e60cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e119cm\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\"\u003e146cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the fit like?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis dress has a relaxed silhouette — it falls softly away from the body. It's designed to flatter and move beautifully.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it run true to size?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it runs true to size. We recommend sizing based on your bust measurement using the size guide above.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I style these midi dresses?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStyle with trainers by day, or heels and a clutch after dark, or layer a denim jacket over the top for cooler days. The all in stock detail adds a stylish finishing touch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I care for this item?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMachine wash on a cool or gentle cycle (30°C or below) with similar colours. Do not tumble dry — lay flat to dry to help the garment keep its shape. Iron on a low heat if needed.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp style=\"text-align: center;\"\u003eLove this style? Browse our full \u003ca href=\"\/collections\/midi-dresses\"\u003eMidi Dresses\u003c\/a\u003e collection\u003c\/p\u003e","brand":"eAura Fashion","offers":[{"title":"Blue \/ S","offer_id":58364687155583,"sku":"LC6129971-P520-S","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":58364687188351,"sku":"LC6129971-P520-M","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":58364687221119,"sku":"LC6129971-P520-L","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":58364687253887,"sku":"LC6129971-P520-XL","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/7283\/1181\/files\/1d725955e1482010.jpg?v=1788547877","url":"https:\/\/eaura.co.uk\/products\/floral-print-gathered-neckline-7-8-sleeve-casual-midi-dress","provider":"eAura ","version":"1.0","type":"link"}