{"product_id":"floral-puff-short-sleeve-v-neck-high-waist-maxi-dress","title":"Floral Puff Short Sleeve V Neck High Waist Maxi Dress","description":"\u003ch2\u003eAbout This Style\u003c\/h2\u003e\u003cp\u003eThe floral puff short sleeve v neck high waist maxi dress brings easy, everyday style to your wardrobe in a fresh blue colourway. Designed with short sleeve and high waist detailing, it has a flattering shape you'll reach for again and again. Soft, comfortable fabric for all-day wear, wash after wash.\u003c\/p\u003e\u003cp\u003eIt's made for women who love easy, everyday style — great for day-to-night dressing, from brunch to evening plans. To style it, style with trainers by day, or heels and a clutch after dark.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort Sleeve detailing for a fresh, current look\u003c\/li\u003e\n\u003cli\u003eHigh Waist detailing for a fresh, current look\u003c\/li\u003e\n\u003cli\u003eGorgeous blue colourway that's easy to style\u003c\/li\u003e\n\u003cli\u003eSoft, comfortable fabric for all-day wear\u003c\/li\u003e\n\u003cli\u003eAvailable in UK 8–22\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSize Guide\u003c\/h2\u003e\u003cp\u003eAll measurements are garment measurements, not body measurements. We recommend sizing based on your bust measurement for the best fit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize Chart (INCH)\u003c\/strong\u003e\u003c\/p\u003e\u003ctable style=\"border-collapse:collapse;width:100%;font-family:Arial, sans-serif;font-size:14px;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eUK Size\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eWaist\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eHem Width\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eShoulder\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eSleeve Length\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eLength\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background:#f1f1f1;\"\u003e\u003ctd colspan=\"8\" style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eRelaxed\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr style=\"\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e8-10\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e37.8\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e26.4\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e96.7\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e13.2\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e10.8\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e50.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e12-14\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e40.2\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e28.3\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e100.4\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e13.8\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e11.0\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e50.8\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e16-18\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e42.5\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e30.3\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e104.1\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e14.4\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e11.2\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e51.6\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e20-22\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e45.7\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e33.1\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e109.0\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e15.2\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e11.4\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e52.4\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp style=\"font-size:12px;color:#666;margin-top:6px;\"\u003e* No stretch\/elasticity. All measurements are garment measurements taken flat.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize Chart (CM)\u003c\/strong\u003e\u003c\/p\u003e\u003ctable style=\"border-collapse:collapse;width:100%;font-family:Arial, sans-serif;font-size:14px;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eUK Size\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eWaist\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eHem Width\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eShoulder\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eSleeve Length\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eLength\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background:#f1f1f1;\"\u003e\u003ctd colspan=\"8\" style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eRelaxed\u003c\/td\u003e\u003c\/tr\u003e\n\u003ctr style=\"\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e8-10\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e96cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e67cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e245.7cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e33.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e27.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e127cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e12-14\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e102cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e72cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e255cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e35cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e28cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e129cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e16-18\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e108cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e77cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e264.3cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e36.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e28.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e131cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e20-22\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e116cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e84cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e276.8cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e38.7cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e29cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;text-align:left;\"\u003e133cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp style=\"font-size:12px;color:#666;margin-top:6px;\"\u003e* No stretch\/elasticity. All measurements are garment measurements taken flat.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cstrong\u003eWhat is the fit like?\u003c\/strong\u003e\u003cp\u003eThis dress has a relaxed silhouette — it falls softly away from the body. It's designed to flatter and move beautifully.\u003c\/p\u003e\u003cstrong\u003eDoes it run true to size?\u003c\/strong\u003e\u003cp\u003eWe recommend measuring your bust and selecting based on the size guide above. If you're between sizes, size up for a more comfortable fit.\u003c\/p\u003e\u003cstrong\u003eHow do I care for this item?\u003c\/strong\u003e\u003cp\u003eMachine wash on a cool or gentle cycle (30°C or below) with similar colours. Do not tumble dry — lay flat to dry to help the garment keep its shape. Iron on a low heat if needed.\u003c\/p\u003e\u003chr\u003e\u003cp style=\"text-align:center;\"\u003eLove this style? Browse our full \u003ca href=\"\/collections\/maxi-dresses\"\u003eMaxi Dresses\u003c\/a\u003e collection\u003c\/p\u003e","brand":"eAura Fashion","offers":[{"title":"Blue \/ S","offer_id":55537962484095,"sku":"LC6123188-P520-S","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":55537962516863,"sku":"LC6123188-P520-M","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":55537962549631,"sku":"LC6123188-P520-L","price":32.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":55537962582399,"sku":"LC6123188-P520-XL","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/7283\/1181\/files\/084f621b5e9b0396.jpg?v=1788131971","url":"https:\/\/eaura.co.uk\/products\/floral-puff-short-sleeve-v-neck-high-waist-maxi-dress","provider":"eAura ","version":"1.0","type":"link"}