{"product_id":"retro-floral-print-frayed-hem-jeans-sky-blue","title":"Retro Floral Print Frayed Hem Shift Jeans","description":"\u003ch2\u003eAbout This Style\u003c\/h2\u003e\u003cp\u003eThe retro floral print frayed hem shift jeans are a statement-making wardrobe update in a fresh sky blue colourway. Crafted from a soft 72% cotton, 26% polyester, 2% elastane blend, they feature an all-over retro floral print, a relaxed shift silhouette, and frayed hems that add a boho, vintage-inspired finish. The gentle stretch fabric keeps things comfortable all day long.\u003c\/p\u003e\u003cp\u003eMade for women who love print-forward, easy style — perfect for casual days out, weekend plans, or summer festivals. Style with a white fitted tee and sandals for a laid-back summer look, or tuck in a broderie blouse and add block heels for a more put-together finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBold all-over retro floral print for a statement look\u003c\/li\u003e\n\u003cli\u003eFrayed hems for a boho, vintage-inspired edge\u003c\/li\u003e\n\u003cli\u003eSoft 72% cotton, 26% polyester, 2% elastane stretch blend\u003c\/li\u003e\n\u003cli\u003eRelaxed shift fit — comfortable all day\u003c\/li\u003e\n\u003cli\u003eAvailable in UK 8–18\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSize Guide\u003c\/h2\u003e\u003cp\u003eAll measurements are garment measurements taken flat. We recommend sizing based on your waist and hip measurements for the best fit.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSize Chart (inches)\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-family:Arial, sans-serif;font-size:14px;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eUK Size\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eWaist (in)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eHip (in)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eFront Rise (in)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eLeg Width (in)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eInseam (in)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eOutseam (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 8\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e27.0\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e37.2\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e10.8\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e23.9\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e26.8\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e37.8\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 10\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e28.1\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e38.4\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e11.0\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e24.6\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e27.0\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e38.2\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 10–12\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e29.1\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e39.4\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e11.2\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e25.2\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e27.2\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e38.6\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 12\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e30.1\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e40.4\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e11.4\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e25.8\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e27.4\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e39.0\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 14\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e31.7\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e41.9\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e11.7\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e26.7\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e27.6\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e39.4\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 16\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e33.3\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e43.5\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e11.9\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e27.6\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e27.8\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e39.8\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 16–18\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e34.8\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e45.1\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e12.2\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e28.5\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e27.9\"\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e40.2\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cstrong\u003eSize Chart (cm)\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-family:Arial, sans-serif;font-size:14px;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eUK Size\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eWaist (cm)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eHip (cm)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eFront Rise (cm)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eLeg Width (cm)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eInseam (cm)\u003c\/th\u003e\n\u003cth style=\"padding:10px;border:1px solid #ddd;text-align:left;font-weight:bold;\"\u003eOutseam (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 8\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e68.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e94.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e27.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e60.8cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e68cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e96cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 10\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e71.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e97.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e28cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e62.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e68.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e97cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 10–12\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e74cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e100cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e28.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e64cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e69cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e98cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 12\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e76.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e102.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e29cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e65.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e69.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e99cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 14\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e80.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e106.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e29.6cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e67.8cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e70cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e100cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#fafafa;\"\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 16\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e84.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e110.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e30.2cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e70.1cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e70.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e101cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003eUK 16–18\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e88.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e114.5cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e30.9cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e72.4cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e70.9cm\u003c\/td\u003e\n\u003ctd style=\"padding:10px;border:1px solid #ddd;\"\u003e102cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the fit like?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese jeans have a relaxed shift fit through the leg. Check the size guide above and size based on your waist and hip measurements for the best fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo they run true to size?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, they run true to size. We recommend sizing based on your waist and hip measurements using the size guide above. If you’re between sizes, size up for a more comfortable fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I style these jeans?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePair with a white fitted tee and sandals for a relaxed summer look, or tuck in a broderie blouse and add block heels for a more polished finish. The retro floral print is the star of the show — keep the rest of the outfit simple.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I care for this item?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMachine wash on a cool or gentle cycle (30°C or below) with similar colours. Do not tumble dry — lay flat to dry to help the garment keep its shape. Iron on a low heat if needed.\u003c\/p\u003e\n\n\u003chr\u003e\n\u003cp style=\"text-align:center;\"\u003eLove this style? Browse our full \u003ca href=\"\/collections\/jeans-jeggings\"\u003eJeans\u003c\/a\u003e collection\u003c\/p\u003e","brand":"eAura Fashion","offers":[{"title":"Sky Blue \/ 8","offer_id":58287183626623,"sku":"LC7876732-P420-4","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 10","offer_id":58287183659391,"sku":"LC7876732-P420-6","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 10-12","offer_id":58287183692159,"sku":"LC7876732-P420-8","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 12","offer_id":58287183724927,"sku":"LC7876732-P420-10","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 14","offer_id":58287183757695,"sku":"LC7876732-P420-12","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 16","offer_id":58287183790463,"sku":"LC7876732-P420-14","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Sky Blue \/ 16-18","offer_id":58287183823231,"sku":"LC7876732-P420-16","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0560\/7283\/1181\/files\/950784fd0a21358c.jpg?v=1788045353","url":"https:\/\/eaura.co.uk\/products\/retro-floral-print-frayed-hem-jeans-sky-blue","provider":"eAura ","version":"1.0","type":"link"}