We’re thrilled to share some exciting news with you — BB Fashion Outlet is now officially eAura.
This change marks more than just a new name. It represents growth, evolution, and a deeper alignment with the heart of who we are and who we dress — bold, radiant women like you.
💫 Why the Change?
Since our launch as BB Fashion Outlet, we’ve built a beautiful community of women who embrace confidence, individuality, and effortless style. Over time, we realized our original name didn’t fully capture the essence of the modern, empowered woman we serve.
That’s why we chose the name eAura.
The word Aura represents presence, energy, and the glow that makes each woman unique. The “e” reflects our digital roots — we are and always will be an online-first fashion destination.
eAura is not just a name; it’s a feeling. A vibe. A reflection of you.
🧡 What’s Staying the Same?
Everything you love:
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✅ Our handpicked fashion styles
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✅ Great prices and new arrivals
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✅ Exceptional customer care
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✅ Fast and reliable delivery
Only the name and branding have changed — the heart of our shop remains the same.
🌟 What’s New?
With our new name comes a fresh look and exciting new collections designed to help you wear your aura proudly. From standout styles to elevated everyday essentials, we're here to make you feel confident in what you wear — every single day.
🙏 Thank You for Growing With Us
This rebrand is for you, and we’re so grateful for your support through every chapter. Whether you've been with us since the BB Fashion Outlet days or just discovered us as eAura — welcome. We’re so happy you’re here.
Let’s keep glowing,
The eAura Team
