About eAura

Welcome to eAura – Affordable Style, Beautifully Delivered

Formerly known as BB Fashion Outlet, eAura is a UK-based online store where fashion meets affordability — without ever compromising on quality.

We’re here to make everyday style accessible to every woman. Our carefully curated collections combine on-trend designs with budget-friendly prices, offering pieces you’ll love to wear, season after season.

What We Offer

We source directly from trusted suppliers in China and also feature a small, rotating collection of ex-high street branded pieces — giving you great fashion at unbeatable value. By cutting out the middlemen, we keep prices low and quality high.

Why Shop With eAura?

  • Affordable, glowing fashion

  • UK-based customer care

  • Perfect picks for every style and every budget

As a small business, your support means everything to us. Whether you're treating yourself or looking for the perfect gift, we’re here to help you find something special — something that makes your aura shine.

Thank you for shopping with eAura. Let’s glow together.